Packaging for artisan and niche perfumery
Artisan perfumery discovery sets.
The discovery set is the most effective way to introduce a fragrance line: an elegantly curated box containing coordinated mouillettes or sample holders, which tells the brand story before the fragrance is even opened. We produce it to specification, from small artisan runs to international launches.
The product
A complete packaging that speaks for itself.
We produce the outer box — folding cartons, covered boxes, structured gift sets — together with all the contents: custom mouillettes, sample holders, inner tissue paper and descriptive inserts. A single partner for cohesive, quality packaging.
Components
What we produce for your discovery set.
Outer box
Folding carton, covered box, structured gift set or sleeve. With any finishing technique. The outer packaging that tells the brand story before the box is even opened.
Mouillettes and sample holders
Custom mouillettes, structured sample holders and fragrance cards. Produced with papers formulated for fragrance absorption, with artwork coordinated to the outer box.
Inserts and linings
Custom inner tissue paper, shaped cardboard inserts, dividers, bespoke compartments for every bottle.
When you need a discovery set
The right moments to invest in a quality discovery set.
A well-made discovery set is not just a sampler — it is a sales, loyalty and brand-positioning tool. Chosen by brands that want to make a memorable first impression.
Fragrance line launch
Presenting multiple fragrances in a single elegant box. Ideal for press kits, media launches, influencer kits and distributor presentations.
E-commerce and gifting
A discovery set available online that lets the customer try the entire line before choosing their preferred fragrance. High perceived value at low production cost.
Trade shows and events
Packaging to place in the hands of buyers and international distributors. It communicates professionalism and brand care in every market.
Loyalty programmes and gifting
A gift for your best clients, a complimentary item for purchases above a threshold, a welcome kit for new subscribers. Something customers keep, and remember.
Technical specifications
Materials, seats and finishes for discovery sets.
Box types
Folding carton
Covered box with lid
Drawer gift set
Sleeve with inner insert
Contents
Custom mouillettes
Structured sample holders
Inner tissue paper with logo
Bespoke shaped inserts
Fragrance description cards
Finishing
Gold, silver and coloured hot foil stamping
Embossing and debossing
Soft-touch UV varnish
Matt or gloss lamination
Print runs
Small runs from a few hundred pieces
Medium runs for e-commerce
Large volumes for retail
Physical prototype before production.
The cost is credited against production
upon order confirmation.
Delivery in Italy and internationally
See also
Quick enquiry
Write to us directly.
Fill in the form and we will reply within 24 hours with personalised advice.
Frequently asked questions
Common questions about discovery sets.
Do you produce only the outer box or the entire contents as well?
We produce everything: the outer box, the mouillettes, the sample holders, the inner tissue paper and the shaped inserts. A single partner for the entire discovery set, with coordinated materials and finishes.
What is the minimum quantity for a custom discovery set?
We can start from small runs, ideal for launches, press kits or market tests. Contact us for a precise estimate.
How long does it take to produce a discovery set?
Typically 4–5 weeks from prototype approval, timelines that may vary depending on project complexity.
Can we receive a prototype before confirming our order?
Yes, we always produce a complete physical prototype before starting production. You can handle the materials, assess the finishes and verify the overall quality before confirming.
Do you produce discovery sets for overseas brands?
Yes, we ship across Europe and internationally. We work with artisan perfumery brands from France, Germany, the United Kingdom, Switzerland and other markets.
Let us design your discovery set together.
Tell us about your brand and your fragrances. We will help you build packaging that tells your story.
Request a quote